Google Ads Planning
Ad strategy, audience structure, and landing-page alignment shaped around qualified lead generation.
Portfolio / Digital Marketing
Digital marketing work built around traffic, leads, and measurable growth.
This portfolio now uses custom-branded proof boards built from scratch, so the showcase stays clean, consistent, and aligned with your own identity instead of showing third-party watermarks.
3
Portfolio sections
8
Proof boards
SEO + Ads
Core channels
Focus Areas
The digital growth stack behind the work.
The service is broader than one channel. These cards show the parts that typically work together when a business wants stronger traffic, clearer reporting, and better conversion from its website.
Meta Ads Funnels
Paid social page flows designed to match ad intent, build trust quickly, and improve conversion quality.
SEO Growth Work
Technical cleanups, content structure, and search-focused improvements that support long-term visibility.
Landing Page Systems
Next.js, React.js, WordPress, and conversion-focused page systems prepared for campaign traffic.
Tracking & Reporting
Performance reporting views that help clients understand results without digging through platforms.
Retargeting Support
Follow-up strategies for missed visitors, returning leads, and stronger overall funnel efficiency.
Google Ads Portfolio
Google Ads success stories that speak for themselves.
Custom-built Google Ads proof cards showing conversions, ad spend, cost efficiency, and overall paid campaign performance in a result-first layout.
Google Ads
Usman Growth Portfolio
Search for a page or campaign
AppearanceReportsMetrics
View: All campaignsCampaigns (9)Ad groups: Enabled
All timeSep 21, 2023 - Aug 20, 2025
Clicks
3.51K
Avg. CPC
Rs 1.47K
Conversions
1.45K
Cost
Rs 5.18M
1.45K Conversions | Rs 5.18M Ad Spend
Built a long-range Google Ads system focused on conversions, better cost control, and measurable lead growth.
Google Ads
Usman Growth Portfolio
Search for a page or campaign
AppearanceReportsMetrics
View: All campaignsCampaigns (11)Ad groups: Enabled
All timeSep 27, 2023 - Aug 7, 2025
Clicks
3.41K
Conversions
1.4K
Avg. CPC
Rs 1.43K
Cost
Rs 4.88M
1.4K Conversions | Rs 4.88M Ad Spend
Generated steady conversion volume across campaigns while keeping spend performance visible and accountable.
Google Ads
Usman Growth Portfolio
Search for a page or campaign
AppearanceReportsMetrics
View: All campaignsCampaigns (14)Ad groups: Enabled
All timeDec 1, 2023 - Jun 30, 2024
Clicks
2.4K
Avg. CPC
$3.68
Conversions
1.02K
Cost
$8.83K
1.02K Conversions | USD 8.83K Ad Spend
Improved paid acquisition efficiency with clearer campaign structure, stronger cost balance, and reliable conversions.
Google Ads
Usman Growth Portfolio
Search for a page or campaign
AppearanceReportsMetrics
View: All campaignsCampaigns (8)Ad groups: Enabled
All timeSep 15, 2023 - Aug 5, 2025
Clicks
1.24K
Conversions
635
Avg. CPC
Rs 2.81K
Cost
Rs 3.49M
635 Conversions | Rs 3.49M Ad Spend
Maintained campaign consistency through a tighter conversion focus and a cleaner cost-to-lead picture.
Google Ads
Usman Growth Portfolio
Search for a page or campaign
AppearanceReportsMetrics
View: All campaignsCampaigns (4)Ad groups: Enabled
All timeJun 1, 2024 - Jul 30, 2024
Clicks
349
Avg. CPC
$7.01
Conversions
165
Cost
$2.45K
165 Conversions | USD 2.45K Ad Spend
Focused smaller-budget campaigns on clean conversion performance, visibility, and controlled spend.
SEO Portfolio
SEO performance proofs that show real search growth.
Search performance proof boards showing clicks, impressions, CTR, and position changes in a cleaner presentation that stays aligned with your own portfolio brand.
Performance
Export
24 hours7 days28 daysLast 6 months
Search type: WebAdd filterLast update: 3 hours ago
Total clicks
26.9K
Total impressions
520K
Average CTR
5.2%
Average position
24.6
26.9K Clicks | 520K Impressions
Strengthened organic reach with higher search visibility, stronger CTR, and a healthier flow of qualified traffic.
Performance
Export
24 hours7 days28 daysLast 16 months
Search type: WebAdd filterLast update: 3 hours ago
Total clicks
21.2K
Total impressions
586K
Average CTR
3.6%
Average position
11.8
21.2K Clicks | 586K Impressions
Search visibility work that improved click volume, impression coverage, and overall ranking direction.
Performance
Export
24 hours7 days28 daysLast 3 months
Search type: WebAdd filterLast update: 3 hours ago
Total clicks
14K
Total impressions
245K
Average CTR
5.7%
Average position
21.9
14K Clicks | 245K Impressions
Maintained steady search demand while supporting site authority, impressions, and qualified organic traffic.
How It Connects
The page, the traffic, and the reporting need to support each other.
01
Attract
Traffic channels and search visibility are planned around the right audience instead of vanity activity.
02
Convert
Landing pages, offer structure, and funnel direction are shaped to make the next action obvious.
03
Measure
Reporting is organized so clicks, leads, spend, and search movement can be judged quickly.
04
Improve
Campaigns and pages are refined from real performance signals, not guesswork or recycled templates.
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